Wolves have teamed up with Birmingham and Black Country Wildlife Trust to support nature’s recovery.
The partnership, launched on Earth Day 2023, will see the club work together with Wolves Foundation on opportunities that support the trust’s campaigns, community engagement and other charitable work in support of a thriving local natural environment.
Earlier this season, Wolves unveiled the club’s One Pack, One Planet project, which included a commitment to protect our natural environment and support for a wilder future.
The partnership brings opportunities for the club to engage supporters and its wider audience base in driving action for nature. Birmingham and Black Country Wildlife Trust’s vision is for “A Wilder Birmingham and Black Country with more green and wild spaces where nature thrives, and where everyone has an equal opportunity to access nature in their daily lives.”
The club are encouraging their supporters to follow their example by taking individual action to protect our natural environment. Supporters can sign up for the Birmingham and Black Country Wildlife Trust’s newsletter for all the latest information and ideas on how to take action at bbcwildlife.org.uk/SignUp.
Wolves are also working to enhance nature and wildlife across the club’s own sites. The perimeter of the Sir Jack Hayward Training Ground is managed for the benefit of nature, with a habitat corridor made up of trees, hedgerows and grasses. The training ground also features a wetland pond, created as part of the redevelopment in 2014, and abuts the Smestow Valley Local Nature Reserve.
Wolves recently marked World Wildlife Day by removing the nature from their badge as part of WWF’s #WorldWithoutNature campaign, which aims to drive awareness of nature and biodiversity loss.
Emma Thompson, head of fundraising and communication at Birmingham and Black Country Wildlife Trust, said: “We are thrilled that Wolves are demonstrating their support for a Wilder Birmingham and Black Country, and through this partnership we look forward to working together to inspire more local people to take individual action for nature’s recovery.”
One Pack, One Planet project lead, Thom Rawson, added: “This partnership between Wolves and the trust marks a great opportunity for the club to engage fans, colleagues and communities with the natural environment locally, and further builds upon the work we're doing to deliver our One Pack, One Planet commitment to support a wilder future.”
