As part of WWF’s #WorldWithoutNature campaign, Wolves and other sporting clubs, brands and NGOs are removing the nature from their badge on the club’s website and digital platforms for the day.
The aim is to drive awareness of nature and biodiversity loss, by prompting audiences to look twice at well-known logos without iconic images of wildlife and biodiversity.
As well as Wolves, some of the world’s most popular brands are taking part this year, including the digital language learning app Duolingo, as well as Old Mout Cider, Gorilla Glue, Task Rabbit, Gymshark and Brewdog.
The initiative follows on from Green Football Weekend and sees the old gold joined by Aston Villa, Wolves, West Brom, Huddersfield Town & Hull City in removing nature from their logo.
Wolves’ general manager of commercial growth Russell Jones said: “As a football club, Wolves is delighted to once again team up with WWF as part of this year's #WorldWithoutNature, where we'll be removing the wolf from our iconic crest as a show of solidarity for a crucial cause. We hope that more like-minded brands can stand alongside us and WWF to raise awareness for what might become a sad reality in the future – a world without animals and nature."
In October 2022, WWF published its latest Living Planet Report, which revealed a staggering 69% average decline of global wildlife populations in less than fifty years. WWF warns that the world’s continued overexploitation of wild species and destruction of habitats is driving the loss of wildlife we’re seeing - which poses immense social and economic risks, in addition to the catastrophic consequences for the planet.
Since then, the world committed to halt and reverse nature loss by 2030 under the Global Biodiversity Framework adopted by 196 countries in December at COP15 – an agreement that WWF is now urging governments, businesses and financial institutions to deliver on.
Felicity Glennie Holmes, executive director for communications & marketing at WWF international, said: “We want this year’s #WorldWithoutNature to make audiences think twice about the beauty and nature that we’ve long taken for granted, but which is quickly disappearing before our eyes. We need more people, more than ever to get behind our efforts to halt and reverse nature loss by 2030.
“That’s exactly why we’re asking some of the world’s best-loved brands and sports teams to show the world what nature loss could look like. We’re delighted to see so many brands get involved as part of this year’s #WorldWithoutNature digital activation.”
