The partnership sees Coca-Cola Zero Sugar become the headline partner for Wolves’ highly successful mascot packages, which give young Wolves supporters the chance to experience an unforgettable day at Molineux, culminating in escorting the team onto the field of play.
The launch of the partnership took place before the 1-1 draw with Manchester United, at the official opening of the refurbished Bert Williams Lounge, which is dedicated to providing the best experience possible for the club’s matchday mascots.
The lounge, which has been given a full cosmetic re-fit and features murals of the late Wolves and England goalkeeper Bert Williams, will host mascots at every home match, providing the young children and their families with food and drink before the game.
Kerri Davies, membership manager at Wolves, said: “Coca-Cola and Coca-Cola Zero Sugar have a long and rich history supporting football at all levels, from the grass roots to the world stage, and we are absolutely thrilled to have them on board at Wolves as our Official Mascot Partner.
“I am also really proud that we can launch our partnership with Coca-Cola Zero Sugar at the same time as opening our new dedicated lounge for Young Wolves mascots here at Molineux.
“The new-look Bert Williams Lounge is a fantastic example of our current Wolves brand sitting proudly aside our club’s rich history - especially the impact Bert Williams himself had on world football.”
Luke Young, national account manager at Coca-Cola European Partners, added: “We’re delighted that Wolves have chosen to partner with the Coca-Cola brand and Coca-Cola European Partners.
“It’s a great chance for us as a business to work with the football club and the caterers to develop and enhance the offering and experience to our consumers on both matchdays and at other events.”
