Wolves partner with Monster Energy

Wolves has today announced a new partnership with Monster Energy as its official energy drink partner.

The partnership will see the global energy drinks company promote their brand at Molineux and the club’s Compton Park training ground, including on the LED advertising boards on matchdays and also appearing on Wolves’ digital content.

Monster Energy also become the official energy partner of Wolves Esports with the club’s esports sides, utilising Monster products and showcasing the brand’s logo on their apparel.

Since being founded in 2002, Monster Energy has been distributed in more than 140 markets worldwide with a range of products to match and has a number of high-profile partnerships at the pinnacle of both action sports and motorsport.

Monster Energy was also an early entrant into the esports world, celebrating their 10th anniversary of being a partner with some of the most successful esports teams like Evil Geniuses – who recently joined forces with Wolves – Team Liquid, Navi, Fnatic and PSG.LGD.

Wolves’ general manager for marketing and commercial growth, Russell Jones, said: “We are thrilled to welcome Monster Energy to the pack as our official energy drink partner.

“Monster share our brave, challenger mentality and have successfully activated their brand across a portfolio of action sports, esports, motor racing and some more traditional sports. It’s a model we admire and are keen to learn from. 

“It’s exciting to see them so heavily involved in esports, and a partner of our good friends at Evil Geniuses. We look forward to working together to push the boundaries of sponsor activation throughout the term of our deal.”

Jimmy Goodrich, SVP of marketing for Monster Energy EMEA, added: “We’re incredibly proud to be able to announce our partnership with Wolves and look forward to bringing that same sense of excitement to the wider fanbase.

“Like them, we’re longing to step back into capacity stadiums as soon as possible and are excited about how we work with the club and the fans, both in the UK and abroad, to bring everyone closer together whether digitally or in person.”

To find out more, check out Monster Energy by clicking here.