Wolves have struck up a new partnership with Bitci.com, who will become the club’s official sleeve sponsors for the 2021/22 Premier League season.
The fresh partnership will see Bitci.com feature on all three Castore Wolves kits next season and the company will also become official cryptocurrency trading and fan token partner.
Along with shirt coverage, Bitci.com branding will be on display around Molineux, including on the LED advertising boards and on Wolves’ online platforms.
Founded by Bitci Technology in 2018, Bitci.com are a Cryptocurrency trading platform who operate on Bitcichain, designed for fast and easy transactions.
They aim to meet the requests of companies in multiple sectors for supply chain monitoring, smart contracts, brand tokens, fan tokens and loyalty tokens and payment tokens over the blockchain.
Bitci.com also operate their own coin Bitcicoin, which is traded at several exchanges, and they’ll launch a fan token for Wolves, which will operate on Bitci Chain.
Russell Jones, Wolves’ general manager for marketing & commercial growth, said: “We are delighted to welcome Bitci to the Wolves family, as our official 21/22 Sleeve partner. It was evident from our early conversations with Bitci that they share our ambitious growth mindset and our disruptive challenger ethos.
“We become their first Premier League client, having already launched successful sports partnerships with McLaren and Rangers. As part of our relationship with Bitci, we are looking forward to investigating options for fan tokens, which we believe will create another way to engage our fans In the UK and overseas.
Onur Altan Tan, chief executive officer of Bitci.com, added: “The Premier League is by far the most followed football league in the world today. We take great pride in introducing Turkish technology to the Premier League, which has nearly one billion households in 188 different countries and has over three billion followers.
“It is also a pleasure for us to take this journey with Wolves, one of the oldest teams in British football. Wolves’ technology and innovative approach, as well as strong bond with its supporters, makes this collaboration much more meaningful.”