Wolves and Mondelez International, owner of Cadbury, have joined in partnership, making the UK’s favourite chocolate brand the club’s official snacking partner for the 2020/21 season.
Cadbury whose home is also in the West Midlands, in Bournville, will be supporting key initiatives run by the Wolves Foundation throughout the local community during the current campaign.
Earlier this year, during the first Covid-19 lockdown, children from the Wolves Foundation’s partner schools took part in a Pen Pal scheme writing letters to Wolves Elders, a group of the club’s elderly supporters, and Molineux Memories, a project run for fans who have been diagnosed with dementia and their carers.
Both groups have been unable to meet at Molineux during the pandemic, so the Pen Pal scheme was devised to try and reduce any potential effects of loneliness and isolation.
Now, with thanks to this new partnership with Cadbury, the Foundation are relaunching the scheme, with a kind donation of chocolate being sent to members of the groups along with letters from local schoolchildren and Wolves captain, England international Conor Coady.
In addition, Cadbury will also be donating their matchday hospitality, game tickets, signed merchandise and much more to Wolves Elders and Molineux Memories members. When safe to do so, Cadbury will also be gifting a player appearance and stadium tours for the members and their families
“We are delighted that the club has agreed this partnership and are hugely grateful both to Cadbury and our colleagues within Wolves commercial department for their support with Foundation projects,” says Will Clowes, head of Wolves Foundation.
“Cadbury are an iconic brand known across the world but have always retained a strong desire to assist local communities, and that approach will help us support our local engagement in Wolverhampton, particularly through these challenging times.”
Colin O’Toole, associate director of marketing of Cadbury Equity, added: “We are delighted to partner with our neighbours, who also hold a rich history in the Midlands area. We will continue to work closely with the club and its great work in the community, starting with the donation of our sponsorship assets to the local community initiatives.”
Cadbury will also be offering Wolves fans unique access to their club throughout the duration of the relationship through a series of activities that fans can look out for over the coming months and seasons.