Wolves have announced a new partnership with Hi*Ball, who become the club’s official energy drink partner for the 2026/27 season.
The agreement will see Hi*Ball's range of natural sparkling energy drinks integrated across the club, with products being supplied to players and staff, as well as being available to purchase in all concourse and hospitality areas at Molineux.
The partnership brings together two brands that share an ambitious, challenger mindset, with Hi*Ball offering a natural alternative within the energy drinks category, made with natural caffeine, B vitamins, ginseng and guarana, and with zero sugar, zero calories and zero artificial sweeteners.
Supporters can also expect to see Hi*Ball feature in a range of activations across the season as they work closely with the club to create engaging experiences, both on matchdays and through digital content.
David Thomson, head of partnerships at Wolves, said: “We're pleased to welcome Hi*Ball to Wolves as our Official Energy Drink Partner for the 2026/27 season.
“Hi*Ball is an exciting, fast-growing brand with a clear vision to offer a natural energy alternative, and we're looking forward to working together on integrating their products across the club.
“From product integration to creative digital campaigns, we're excited to be building a partnership that delivers value for our players, staff, and fans for the season ahead.”
Rajnish Ohri, president, international at Tilray Brands, added: “This partnership is an exciting step forward for Hi*Ball as we accelerate the brand’s growth across the UK and begin building its presence beyond this market.
“Wolves brings the kind of passion, intensity, and cultural relevance that perfectly aligns with Hi*Ball’s clean, refreshing energy and the active lifestyles of today’s consumers.
“As our first sports partnership in the United Kingdom, this collaboration gives us a powerful platform to introduce Hi*Ball to more consumers, deepen brand engagement, and bring our differentiated zero-sugar energy drink into moments that matter.
“We see tremendous opportunity to grow Hi*Ball as a modern energy brand, and partnerships like this help turn that ambition into real consumer connection.”
