The partnership will see Sure branding appear on all first-team training wear worn by the Wolves players and staff throughout the 2020/21 campaign.
Sure have been delivering long-lasting protection against sweat and odours for more than 50 years and have now added Wolves to their growing Premier League portfolio.
On the deal, Russell Jones, general manager for marketing and commercial growth, said: "We are delighted to welcome Sure to the Wolves family. For over 50 years, Sure have had a deep belief in innovation and science and it is this philosophy that has helped them become the world’s number one antiperspirant brand in sport.
"Through this partnership, Wolves will work with Sure to continue their involvement within the passion of football in the UK and encourage people to live an active and healthy lifestyle.”
Sure brings the latest fragrance technology and ultimate sweat and odour protection to consumers with the recent launch of the Sure Advanced Protection Workout Antiperspirant, which provides powerful 72-hour sweat protection and high-impact odour control, allowing you to feel fresh all day.
Alice Duffill, senior brand manager for Sure UK and Ireland, added: “We are thrilled to be adding Wolves to our growing list of partners. Football is by far the most watched sport in the UK and continues to give fans a boost, even during the most difficult of times.
“The sport is a key passion point for our target audience, and we hope we can utilise our partnerships to encourage people to move more to live more, making every moment matter.”
For more information on Sure, visit suredeodorant.co.uk.
