Wolves have found an innovative way to keep the club connected with businesses during lockdown, as captain Conor Coady and forward Pedro Neto entertained representatives from the club’s official partners in a live webinar.
Hosted by club commentator Mikey Burrows, the online event gave the club partners an exclusive insight into what the Wolves players have been doing during lockdown and their thoughts on the season so far, as well as an opportunity to pose questions directly to the players and interacting with them from the comfort of their own homes.
Representatives from official club partners Coindeal, Altodigital, Molson Coors, AFEX, Crypto Millions Lotto and Wolves University took part in the webinar, with Coady and Neto on top form during an enjoyable night.
Matt Lewis, of Altodigtial, said: “It was great to hear Conor, Pedro and Mikey. The team spirit was very evident. The kids really enjoyed it and the timing was great as it was a welcome distraction from the lockdown boredom.”
“Fantastic Zoom meeting with Pedro Neto, Conor Coady and Mikey Burrows,” said Coindeal’s Piotr Potepa. “I haven't laughed like that for a long time.”
While Anthony Gunning, of AFEX, added: “Over the last few months we have taken part in a lot of webinars and quizzes and that was the best one yet. I didn’t realise how funny Pedro was.
“It was amazing and a great addition to be able to speak directly to the players and get to see their characters behind the scenes that not many people get to see.”
In these difficult times, when face-to-face meetings and seminars are not allowed, Wolves have had to come up with alternative ways to host regular events, and Josh Dawkins, the club’s partnerships activation executive, said it felt right to offer something more ‘light-hearted’ for partners.
“We’ve been trying to think of new ways we can keep our partners involved and engaged with the club during lockdown through various different digital platforms,” Mr Dawkins explained. “I think there’s added value in being able to watch something live and raw whilst in lockdown, and it’s become apparent the huge interest people have in players' lives outside of the football pitch.
“During lockdown, video conferencing and webinars have become day-to-day normality for most people, so it was an obvious path to take.
“The webinar was a great success in terms of our partners’ feedback, with everyone saying how it was a welcome break from some of the doom and gloom, while it also allowed our partners from all over the world to join us and feel closer to club and to the players, especially while live games aren’t being played.
“Also, from the players’ perspective, being in a comfortable home environment meant that we could get the best out of them and it was clear to see the comradery between them.”
Following its success, Wolves will look to host further partner webinars while social distancing rules restrict the club from hosing its usual corporate events, as well as developing the idea around matchdays.