Biscuit bear breaks records at Molineux

All Wolves biscuit bears have now completely sold out after the club’s first ever Christmas advert captured festive imaginations within Wolverhampton and beyond.

Sales of the bear broke all soft toy records online and in-store at Molineux and are now being shipped to Wolves fans all over the world.

The advert, which premiered on social media last week, has smashed the 250,000 views-mark and helped spread Christmas cheer to a wide audience.

It’s not just online where the advert has been shared however, with the Lighthouse Cinema in Wolverhampton rolling it out before each family film shown.

Supporters inside Molineux for the Chelsea victory recently were treated to a live stadium viewing, as will those present for upcoming Bournemouth and Liverpool fixtures.

The advert features Wolves heroes past and present, who all united to return a bear to a young Wolves supporter, culminating in Ruben Neves handing the cherished toy over in time for Christmas.

Neves is joined by the likes of Steve Bull, Nuno Espirito Santo and Rui Patricio, and together they show the Wolves spirit to create a heartwarming and magical storyline this Christmas. 

The Christmas jumpers which feature on the advert are part of the #GiftOfGold range available this Christmas at the Molineux Megastore and online here.

Congratulations to those that got hold of a Biscuit bear and our apologies to supporters who have missed out. We have a full range of other soft toys available here.