The advert features Wolves heroes past and present, who all united to return a bear to a young Wolves supporter, culminating in Ruben Neves handing the cherished toy over in time for Christmas.
Neves is joined by the likes of Steve Bull, Nuno Espirito Santo and Rui Patricio, and together they show the Wolves spirit to create a heartwarming and magical storyline this Christmas.
The advert was premiered across all club channels of Twitter, Facebook and YouTube at 4pm on Monday and has been well-received by supporters.
Video views are rapidly approaching 100,000 across the three channels in the first 24 hours and supporters will have the opportunity to watch the advert on the big screens at Molineux as Wolves take on Chelsea on Wednesday.
The biscuit bear is part of the #GiftOfGold range available online here or at the Molineux Megastore, as is the Christmas jumper modelled in the video by Nuno’s players here.