Wolves announce exciting new digital partnership

New website to go online next summer

Wolves are delighted to announce an exciting new digital partnership with Aqueduct which will see a complete redevelopment of the club’s official website to deliver fans a new and improved online experience.


Following an extensive tender period, Aqueduct were selected as the ideal partner to deliver the Club’s vision for a new wolves.co.uk website in the summer of 2017.


The club have taken the decision to exit from the long-term arrangement with the EFL, who have provided our current website for 17 years. Aqueduct and Wolves will be working on a brand new mobile-first web platform to deliver an industry-leading online experience for Wolves supporters.


The project will see fans able to access more content than they have before through a more user friendly and innovative website, built with the fans’ needs at its core.


On the back of the success of the introduction of the new ticketing website, which has seen a huge increase in fans buying tickets online, the redevelopment will include a replacement service for

Wolves Player and improved integrations with existing sites wolvestickets.co.uk and wolvesmegastore.co.uk


As part of the project Wolves will also be creating a dedicated version of the site in Mandarin for the club’s new supporters in Asia. The site will provide all of the tools for our Asian supporters to engage with the Club in their native language, in addition to our social profiles on Weibo and WeChat.


Aqueduct are one of the leading suppliers and are currently working with several football clubs offering the same services.


“This is something we have been working on since the summer as part of the long-term vision for the growth of the Club and to improve our offering to supporters,” said Wolves’ Managing Director Laurie Dalrymple.


“We are delighted to have agreed this new digital partnership and we are excited about working with such an innovative and forward-thinking company such as Aqueduct.


“With the pace at which digital media has evolved in recent years, and will continue to evolve, it is imperative that Wolves is at the forefront of that development and technology.


“Most importantly, we want to deliver a new and improved website and digital experience which our fans will enjoy visiting to pick up all the updated news from the club.


“We are also delighted that, for the first time, the Wolves website will also available in Mandarin for our Chinese supporters to be able to engage with us more easily.


“Planning is already underway for the delivery of a first class website and both our staff and Aqueduct will be keeping fans fully updated during the development process.”


Aqueduct are a London based digital agency, partnering brands to innovate, engage and evolve.


With a deep understanding of consumer engagement and and excellent track record in sport, Aqueduct craft campaigns, develop services and build platforms that optimise engagement.


Rob Oubridge, founder of Aqueduct, said: “We are delighted to announce our partnership with Wolves in the development of a first class digital future.


“This is truly an exciting time in the club’s history and something we are proud to be part of.”


As mentioned Wolves are planning to consult supporters during the process. As a starting point fans are being asked to spare a few minutes to answer some questions about their online habits in relation to Wolves and what kind of features they would like to see from their club website. The survey can be accessed online here https://www.surveymonkey.co.uk/r/JHVMLWJ


Keep an eye out for updates as the project progresses and more input and feedback will be sought from supporters.