Wolves will join fellow Premier League clubs this weekend in highlighting the positive impact of the league’s investment into communities and wider football through the ‘More Than A Game’ initiative.
‘More Than A Game’ showcases the Premier League’s long-standing commitment to supporting the community activity of clubs at all levels of the game, as well as investing in other areas including the non-league system, grassroots facilities and women’s and girls’ football.
It also provides an opportunity to celebrate the 2.5 million people who have participated in Premier League-funded community programmes that are run by Premier League, EFL and National League clubs, including Wolves Foundation.
Premier League club charity and foundation programmes will generate more than £4.3 billion in social value between 2025 and 2028 as they deliver notable improvements in wellbeing, physical and mental health, education and employment, as well as strengthening social cohesion and community connection.
‘More Than A Game’ branding will be visible at Wolves’ Premier League clash with Brentford on Monday evening, as well as all other top flight matches taking place between 14th and 22nd March, where there will be a focus on the flagship community programme, Premier League Kicks, as well as the Premier League Stadium Fund and Football Foundation.
The clubs will also be naming a Community Captain linked to their Premier League Kicks activity – someone who deserves recognition for their contribution to the game and society. This will include participants, coaches, volunteers and alumni of the programme who demonstrate the benefits it can bring.
This season is the 20th anniversary of Premier League Kicks’ free weekly football and personal-development sessions, which uses the power of football to inspire young people to reach their potential and has seen more than 600,000 young people participate at over 5,000 venues across the country.
Wolves Foundation’s Kicks sessions take place in some of the most under-served communities of the city, supporting those who need it most.
An independent evaluation of Premier League Kicks found that 93 per cent of alumni believe the programme helped them get into less trouble and avoid negative influence, with 91 per cent learning more about the impact of crime and anti-social behaviour, helping to change attitudes and choices.
The 2025/26 season also marks the 25th anniversary of the Premier League’s wide-ranging investment into the non-league game and grassroots facilities through the Premier League Stadium Fund and the Football Foundation.
The Premier League Stadium Fund has distributed more than 6,200 grants totalling over £220 million to 1,000 non-league and women’s clubs. During the same time period, the Premier League, the Government and Football Association have invested more than £1.3 billion through the Football Foundation into community sites that have been used by approximately 125,000 grassroots teams.
Premier League chief executive Richard Masters said: “It is thanks to the incredible football we see week in, week out in the Premier League that we are able to invest so widely in all areas of the game.
“This funding has been a priority for us for many years and, through ‘More Than A Game’, we showcase the significant impact this has had on both people and places.
“Premier League Kicks is our longest-standing community programme, and it has made a real difference to young people across the country. For 20 years it has helped change lives and we remain committed to supporting communities connected to clubs throughout the football pyramid.
“We are also proud to have delivered long-term investment into grassroots and non-league football through the Football Foundation and Premier League Stadium Fund. This has benefited clubs throughout the non-league system and women’s game, as well as more than 125,000 grassroots teams up and down the country.”
Wolves Foundation will be naming their 2025/26 Community Captain in the coming weeks, following previous winners such as Joe Jackson, Louisa Craig and Matt Elcock.