Wolves hit the fast lane with Asphalt 9: Legends partnership

Wolves are delighted to announce a global partnership with Gameloft, a leader in the creation and publishing of games, to promote their hugely successful, multi-platform arcade racing game Asphalt 9: Legends, which becomes the club’s official racing video game partner.

Asphalt 9: Legends is the latest game in the one billion downloaded multi-award-winning arcade racing franchise and is available to download for free on multiple platforms including iOS, Android, Nintendo Switch, Xbox One and Xbox Series X|S.

Download Asphalt 9: Legends for free here.

This exciting new partnership will not only see Asphalt 9: Legends branding on display at Molineux, but Wolves and Gameloft are working together to bring a truly unique and engaging gaming experience to fans of both Wolves and the Asphalt series.

In-game features such as Wolves events and custom Wolves skins will allow players to customise their favourite cars with the famous old gold, and a collaboration with Wolves Records will see a custom track written and recorded by a Wolves Records artist and featured exclusively within the game.

Wolves’ general manager for marketing and commercial growth Russell Jones said: “This is a really exciting partnership for Wolves, and we’re thrilled to see Asphalt 9: Legends become our official racing video game partner.  

“Gameloft describe Asphalt 9 as ‘a game for all the dreamers, the outsiders and the rebels who cannot follow the guidelines and who cannot accept the status quo’, this mindset is one that resonates with our values of daring to be different, and from our very first conversation the synergies between the two brands was clear.

“This partnership further demonstrates Wolves’ ability to deliver commercial partnerships that go well beyond football, leveraging our experience and capabilities in the gaming and music spaces to create a truly multi-faceted entertainment platform for our partners.

“We look forward to working closely with the team at Gameloft to grow this partnership and bring Asphalt 9: Legends to the Wolves fans.”

Alexandru Adam, studio manager in Gameloft Barcelona, home of Asphalt 9: Legends, added: “With this partnership, we’re joining two major powers in the entertainment industry to bring first-class experience, both online and offline. We’re thrilled to welcome all Wolves fans to discover a new playground with Asphalt 9: Legends.”

About Gameloft®

Leaders in the development and publishing of games, Gameloft® have established themselves as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft create games for all digital platforms, from mobile to cross-platform titles for PC and consoles.

Gameloft operate their own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® and Ferrari®.

They distribute games in over 100 countries and employs 3,600 people worldwide. Every month, 58 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.