Wolves will launch a new retail store in Shanghai this summer, which will be officially opened during the club’s participation in the Premier League Asia Trophy.
The new Wolves Megastore will be located near to Fosun’s headquarters on the iconic Bund – Shanghai’s most famous and picturesque landmark.
The Bund Financial Centre (BFC) shopping mall is a brand-new addition to high-end retail shopping in Shanghai, and Wolves will become one of the first anchor tenants.
The new store will be stocked with Wolves replica products and a number of Wolves inspired fashion lines unique to the Chinese market.
The club will also be opening three smaller pop-up stores in Nanjing (Deji Plaza), Hangzhou (Fudi Active Plaza) and Chengdu (Fudi Active Plaza).
The Megastore will open in early July with an official ribbon cutting on the 15th – when the team will be in the city to compete in the Premier League Asia Trophy.
Wolves chairman Jeff Shi said: “I would like to thank our ownership group, Fosun, for their full support and backing to open what will be a best in class Megastore for our Chinese fans.
“I also want to place on record my appreciation to Yong Li, our sport fashion director in Fosun Sports Group, and his team, for their tireless hard work. Not only have they been instrumental in opening the Megastore, but they have also designed and produced more than 300 new lines for our fans, including an even wider product line than we have in the UK.
“This new Megastore is a clear sign of our ambition to become a strong global brand, embracing our fans across the world, and becoming a key part of their everyday life.”
Wolves managing director Laurie Dalrymple added: “As a club, we are constantly looking to innovate and break new ground, and the development of this retail store is something we have been working on for some time.
“Our Chinese fanbase has been steadily growing thanks to the success of the last 24 months and we see this as an excellent way to meet the demands of our Chinese supporters, and to help make new ones.
“We see China as a key market for us, both in terms of fan acquisition and also developing the commercial aspirations of the club, and timing the store opening for when the first team and staff are in Shanghai was a natural fit.
“This is a giant step forward for us, a really ambitious project that we have been working on together with our colleagues in China, and we are really looking forward to the store’s opening this July.”