Being made an ambassador of the Wolves Foundation in August 2019 meant that S-X, real name Sam, had come full circle, having worked in the Wolves’ retail department many years earlier as he was pursuing a music career.
From growing up in Warstones in Wolverhampton and attending Smestow School, S-X’s musical talent and fierce determination to succeed has seen him propelled to becoming a singer/songwriter and producer who has performed and collaborated with some of the world’s most renowned urban artists.
As well as releasing his own material, he has worked alongside the likes of KSI, D Double E and Childish Gambino.
S-X was only too happy to become an ambassador of the Foundation and is particularly keen to help empower the younger generation to achieve their goals and aspirations.
S-X: “Whether it is helping those that might be less fortunate or assisting people creatively. I just like seeing people’s faces when something pays off. The feeling of accomplishment is a real reward to me.”