Wolves have announced a partnership with football and black culture lifestyle brand Black Arrow FC that will see both collaborate on the creation of original digital content.
The two join forces in an effort to help grow the game in America, in the African American community, whilst introducing US audiences to the Wolves club, players, and brand.
Black Arrow is a platform that focuses on the intersection of soccer and black culture, and is at the forefront of an emerging black soccer movement.
One of the creative elements that drives this movement in America is soccer jersey style and fashion, and this partnership was born out of Black Arrow’s admiration for Wolves’ eye-catching old gold and black kit and 'transformer-like logo'.
The partnership kicks off with two projects – one is a studio show hosted by TikTok football personality and comedian Elischa Edouard, and the other is a photography series/lookbook of Wolves’ 2020/2021 jersey from Black Arrow creative director and photographer, Gavin Guidry.