Crypto Millions Lotto have become Wolves’ official online lottery partner.
By working with Crypto Millions Lotto, Wolves will become the first Premier League club to collaborate with an online lottery business.
The lottery is fully licensed to operate in more than 150 countries and is based on the outcome of the German National Lottery, which has been operational since 1955 and is televised twice weekly on German television.
Crypto Millions Lotto hope the partnership will push them to a global audience particularly across Asia, Latin America, Canada, Russia and the CIS, given the exposure Wolves provide in the Premier League and Europa League.
On the partnership, Crypto Millions Lotto CEO, Sulim Malook, said: “Wolves’ success last year has put the club’s name on the world stage in a sport that is by far the most watched on the planet.
"As a company we are big football fans and Wolves is the most crypto-friendly club in England. They were an obvious choice.”
Steve Morton, head of commercial at Wolves, said: “We’re delighted to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure with the help of Wolves’ global reach across various platforms.
"We’re also excited to develop our relationship, which will also see the Wolves brand reach new audiences in Eastern Europe and South America.”