Wolves have agreed a new long-term partnership with Heineken UK, who become the club's official pouring rights partner at Molineux.
The agreement marks the beginning of an exciting new era for the stadium’s beverage offering, with supporters set to enjoy an expanded draught range, greater choice and a host of new matchday initiatives throughout the 2026/27 season and beyond.
Partnering with Heineken UK will introduce a completely refreshed draught line-up across concourses and hospitality areas, giving fans access to some of the UK's most popular premium brands.
The new draught range includes Cruzcampo, Birra Moretti, Foster's, Inch's Cider, Neck Oil and Murphy's Irish Stout.
Among the new additions is Neck Oil, the flagship beer from Beavertown Brewery which was founded by Logan Plant, the son of Led Zeppelin frontman and Wolves vice president Robert Plant, in what feels like a full circle moment for the Wolves icon.
As part of the wider partnership, Wolves will be launching a brand-new ‘early bird’ promotion at select fixtures, rewarding supporters who arrive at Molineux ahead of kick-off.
Up until 30 minutes before kick-off, supporters will be able to purchase pints of Cruzcampo and Inch's for just £4.50, offering significant savings for those looking to make the most out of their time at Molineux.
The offer will also be available for 45 minutes after the final whistle in the North Bank Bar. In addition to this the partnership with Heineken UK will lead to enhanced fan experiences and activations to be rolled out across the season to help mark the clubs 150th anniversary next year.
Dave Thomson, Wolves’ head of partnerships, said: “We're delighted to welcome Heineken to Molineux as our new official beer and cider supplier.
“This partnership represents a significant step forward in enhancing the matchday experience at Molineux, giving supporters a wider choice of premium brands while introducing a number of new initiatives designed to improve service, reduce queue times and offer significant savings.
“Importantly, we’ve also been able to ensure that the price of our cheapest draught pint across all concourse areas will not increase for the 2026/27 season.”
Richard Campbell, trading director at Heineken UK, said: “We’re delighted to be partnering with Wolves to bring an exciting new range of beers and ciders to supporters at Molineux.
“Football fans increasingly want greater choice and premium experiences on matchday, and this partnership allows us to showcase some of our most popular brands while helping to enhance the overall fan experience.
“We look forward to working closely with the club to introduce new activations, reward loyal supporters, and make every visit to Molineux even more memorable in the seasons ahead.”
