The launch increases the global reach of Wolves, following successful growth in the Spanish, Portuguese, Arabic and Chinese social markets since the club’s return to the Premier League in 2018.
Naver TV is an online video streaming and sharing service to rival YouTube, and Wolves’ new channel will make Wolves TV content available to a South Korean audience for the very first time.
Click here to visit Wolves' Naver TV channel.
Video views from South Korea on the official Wolves YouTube channel have grown by more than 2,000% since the arrival of Hee Chan Hwang in August, making South Korea the club’s fastest growing audience across the 2021/22 season.
Across all Wolves social media channels this season, South Korean viewership has jumped from 0.3% to 12%, so the opportunity to join South Korea's largest video streaming website and have official video content viewed by millions more people, helps expand the club’s supporter base further.
Now, fans can watch highlights from Premier League matches, subtitled in South Korean, along with other popular video series from the club’s social media channels, as well as content recorded specifically for the Naver TV audience.
Wolves general manager for marketing & commercial growth, Russell Jones, said: “We are delighted to add Naver TV to our ever growing list of social media platforms. Since re-joining the Premier League in 2018, we have been one of the fastest growing clubs in Europe.
“In 2021, our content was viewed two billion times and was available in six languages. This continued focus on fanbase growth is a key part of our commercial strategy.
“We’d like to thank Naver TV for their support on the launch of the new channel and look forward to sharing the Wolves story with millions of Korean football fans, who we hope will become passionate Wolves in the future.”
