The bespoke font, which was designed especially for Wolves as part of its new brand identity upon promotion to the Premier League, features distinctive elements of the club’s iconic crest, most prominently its unique wolf’s eyes.
The brand identity and font was developed in partnership with brand agency SomeOne and has already won a host of industry awards.
“We wanted to give a nod to the City’s industrial heritage, so opted for a bold and condensed style. By using the geometric forms of the eyes, we began removing cuts and angles from the letterforms,” said one of the typeface’s designers Ian Dawson.
Supporters can have Wolves name and numbers added to their replica shirts, available for home, away and third kits, online here and at the Molineux Megastore, with letters available at £1 each and numbers £4 each.
The Wolves brand identity, including the Wolves font, is currently up for the prestigious Beazley Design of the Year award at the Design Museum in London, and Wolves fans can show their support by voting here.
