Wolves have today confirmed leading nursery brand Silver Cross as their newest partner, bringing together two long-standing British names.
Silver Cross and Wolves are united by a rich heritage dating back to 1877 – a key year in both their histories.
As Silver Cross founder, William Wilson designed the world’s first baby carriage at his workshop in Leeds in 1877, the Wolves team was being formed at St Luke’s.
Samantha Newton, Global Chief Marketing Officer for Silver Cross, said: “We’re immensely proud of our long history at Silver Cross, so teaming up with Wolves, who have an equally long heritage, is a fitting partnership.
“Not only do we share a unique heritage, but we love Wolves’ community spirit and family-friendly focus.
“As another Fosun company, we look forward to building a close and strong relationship with Wolves, and to giving the next generation of Wolves the best start in life.”
Meanwhile, Laurie Dalrymple, Wolves Managing Director, said: “We’re delighted to be working with Silver Cross in what is an exciting time for the club.
“Silver Cross and Wolves are proud of their history, which dates back to 1877 for both, so I’m certain the partnership will be a huge success for both in the future.”
Silver Cross is a long-standing British nursery brand, renowned globally for designing beautiful and innovative baby products.
For more than 140 years, it has been dedicated to the highest standards of craftsmanship to give babies the best start in life.
It has an award-winning range of innovative and contemporary pram systems, lightweight pushchairs and nursery furniture, combining the latest advances in technology with stylish design.
Thanks to an uncompromising approach to quality and unrivalled experience, Silver Cross is now a global brand, loved and trusted by millions of parents worldwide.
For more information visit the official Silver Cross website by clicking here.