The Barclays Premier League will turn (RED)™ this weekend as Nike introduces a special editionball in all home fixtures across the country to raise awareness of the (NIKE) RED 'Lace Up. Save Lives' partnership.
In a Premier League first, a (NIKE)RED ball will be used in all games over the weekend of March 13th and 14th as well as in Spain's La Liga and Italy's Serie A.
Earlier today the squad trained with one of the (NIKE)RED balls, as seen in pictures taken at the training ground.
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The (NIKE)RED ball is a specially designed T90 Ascente - the same make of ball currently used in the Barclays Premier League and boasts all of the technological innovations that the players are accustomed to week in week out, but features the (RED) laces graphic on the exterior.
Over the weekend, Premier League players including the Wolves squad will wear (NIKE)RED laces in their boots during the games to show their support for the 'Lace Up. Save lives' partnership.
One hundred percent of the profits from (NIKE)RED laces is split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine, treatment and services for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention.
The (NIKE)RED balls along with the laces and other (NIKE)REDare all available to buy online from www.nikestore.com .
Richard Scudamore, Chief Executive of the Premier League, said: "The Premier League has enormous global appeal and we are committed to using our reach to raise awareness of this partnership between, Nike, one of our longest serving commercial partners, and (RED).
"A red ball and red laces are simple ideas, but sometimes those are the best - the hope is that the profile given through this and the money raised through 'Lace Up, Save Lives' will provide significant impetus and funding to the Global Fund's activities to aid the prevention of HIV/AIDS in Africa.
"Football has a particular resonance in Africa, especially the Barclays Premier League, and our support for this campaign is part of our wider commitment to coaching, education and other good cause investment right across the continent."
