Wolves boss Mick McCarthy has re-iterated that it's all about survival in the Barclays Premier League this season.
There is sometimes talk in football that clubs almost need to yo-yo between the Premier League and Championship in order to reap the financial benefits that finally allow them to sustain a place in the unforgiving top-flight.
Not surprisingly the Wolves boss has little truck with such thoughts, not least as relegated sides are always under the threat of being broken up with players not being kept together.
The boss is hopeful that wouldn't happen in the worst case scenario at Molineux, and is also well aware the club itself would survive, but insists all thoughts are directed positively towards cementing top flight status rather than fearing the drop.
When asked if Wolves 'have to' survive this season he said: "'Have to' is too strong, because you end up getting desperate an I don't think we can afford to become desperate.
"I'm not even thinking about it (relegation) to be honest.
"Of course it is vitally important to stay up for all of us - because we want to be in here.
"The club survives, no matter what, but going up and down, you don't always know whether the team survives it, or the staff survive it.
"For the club it is not a problem because it goes on and on and on and on.
"And it always will here because it is run brilliantly from top to bottom.
"But relegation can change a lot of things.
"Some players might might want to be nicked out of the place, some would hand pick them, some would want to leave.
"It can destroy the ambience, camaraderie, the team spirit - and it might have to be built again.
"You look at West Brom though and they are doing fine.
"But it doesn't always work that way does it?
"Relegation can split teams up and does have a massive affect on some clubs but I don't think that would be the case here.
"This club is not unstable, it does not have any problems either financially or emotionally or anything. It is brilliant."
Of course there would be no one happier than Mick and his players if Wolves do win the survival battle which will be played out over the next 12 games.
"It would be a source of personal pride, that and for all the players in there, nothing else.
"I want to be successful, and if I was playing at tiddlywinks I'd want to win that as well!"
