The Wolves 4 Family Football campaign has surpassed all expectations after the final fixture against Plymouth sold out of the specially discounted tickets.

Last weekend's game saw the highest sales of W4FF tickets for the four fixtures this season, as well as the highest sale of home tickets for the games, proving the initiative designed to encourage the next generation of fans through the Molineux turnstiles has grown in momentum through the campaign.

Wolves would like to thank all supporters who have embraced the 'Fans of the Future' initiative, that is not only extended to supporters who have purchased family tickets but to our loyal season ticket holders who have actively promoted the campaign to family and friends. 

8646 fans have enjoyed the W4FF experience with over 50% of supporters being completely new visitors to Molineux. 

Families enjoyed face painting, fairground stalls and football skills competitions as well as jugglers and stilt walkers. 

As well as the discounted tickets for families, all juniors received a free gift at the ground and supporters were encouraged to visit the Family Information Centre where they could collect an activity sheet which was designed to encourage kids to interact with the match preparation and stadium.

The Family Information Centre was officially opened in November by Lord Mawhinney (Football League Chairman) and was designed to provide a child friendly welcome where families can source a range of information about Wolves in conjunction with purchasing match tickets both home and away. The success of this centre means the facility will continue for the remainder of the season. 

Chief executive Jez Moxey said:  "The W4FF initiative which we launched this season has been a huge success.

"For the first fixture against Burnley, 63 per cent of tickets sold were to new families, and indeed the overall feedback we have received indicates that 96 per cent of visitors would come to a W4FF game again. 

"We are delighted with the response to just part of the overall strategy designed to help bring the next generation of supporters through the Molineux turnstiles."

Following each fixture fans have been canvassed for their feedback and we are pleased to report that:

·          91.75% said that they would attend another W4FF match.

·          All aspects of the day (Price/ Ease of Booking/ Overall Experience/ Club Shop/ Family Facilities/ Entertainment/ Refreshments) received a highest rating of 10 out of 10.

·          The price of the tickets had the highest average rating of nine.

·          The majority of W4FF parties were made up of parents and children but 22% of W4FF parties involved friends and other relatives.

·          30% specified the match and the atmosphere as the "best part" of the day.

Finally, even better news is that Wolves have already pledged that the W4FF campaign will return again next season, whichever division the club are in. See you then!