Wolves today announced a new sponsorship deal at Molineux, with Chief Executive Jez Moxey and manager Dean Saunders present as What House? were revealed as the club's new main sponsor.
The two-year contract means that whathouse.co.uk will appear on the front of Wolves' home and away first team shirts, plus all technical training kit.
The specialist new homes portal currently sponsor the back of Wolves' shirts, and as Jez Moxey revealed at this morning's launch, they have agreed that their logo should be in black rather than red as they move to the front of the shirts.
"I'm delighted to say that, during the sponsorship discussion and after taking the views of our fans into account, What House? have agreed to their logo being emblazoned across our kit in black, which will provide a really good contrast with our old gold shirts."
He continued: "Clearly these pretty nervy times, as we are fighting for our very survival in the Championship, but it's very reassuring that, although we're going through tough times on the pitch, we're able to secure a two-year contract with a prestigious company such as What House?
"It's a boost for us, it shows how strong the Wolverhampton Wanderers brand still is, and we look forward to a really good association with What House?"
Also speaking at the sponsorship launch, held in the WV1 Bar, was What House? director Rupert Bates.
"This is an exciting day, as we see our company joining forces with Wolverhampton Wanderers," he said. "We've got huge faith in the club, it's a massive club, a great club.
"We see this very much as a partnership, rather than just a sponsorship, and we want to help in any way we can to get this great club back where it belongs, at the same time using the brand of Wolverhampton Wanderers to promote our own What House? brand."
Following the launch, the group, which included Bakary Sako and club captain Karl Henry, moved to the pitch to test out the game which will form part of next season's half-time entertainment at Molineux.
Fans will get the chance to win prizes by taking shots at a small replica house, with the aim being to get the ball through either the windows or the doors.
With the injured Sako unable to take part, Henry, Saunders and Moxey all tried their luck, with the Chief Executive then moving to the other side of the house and urging the assembled journalists to aim for him - offering money to Wolves charity Wolves Aid if any of them were successful.
The task ultimately proved beyond all of them, leading Moxey to joke that the fans would probably have better aim given the same opportunity.
The deal with What House? which will begin in June 2013, will see the firm replace global online batting company Sportingbet, who have been Wolves' main sponsors since June 2009.