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Wolves Sign What House ? As Main Sponsor


09:45 10th April 2013

Club agrees two-year deal with specialist new homes portal


Wolves have agreed a potential seven figure, two-year main sponsorship agreement with, the specialist new homes portal, which will begin from June 2013. 

What House? will have an extensive range of Wolves’ rights and their brand - - will appear on the home and away first team shirts and on all technical training kit. 

What House? who currently sponsor the back of Wolves’ shirts, have decided to change their brand from red to black for the new first team home shirt to better complement Wolves’ iconic colours. 

What House? replaces global online betting company – Sportingbet – who’ve successfully completed the sale of their business to William Hill. Sportingbet have been Wolves’ main sponsors since June 2009, after originally signing a two-year deal. 


Jez Moxey, Chief Executive, Wolves, said, “We’re delighted that What House? have decided to become our main sponsor, after a year supporting the Club as the sponsor of the back of the first team shirts. 

“They are a national brand, providing an exceptional service to the thousands of users looking to purchase a new home. 

“This is an important commercial agreement for the Club and a great, tangible endorsement for the way we deliver value for our portfolio of sponsors.

“We’re very much looking forward to working closely with What House? to increase the awareness of across the country.”

Rupert Bates, editorial director of said: “After an excellent working relationship in our first season with Wolves, significant commercial results and increased brand awareness, when the opportunity arose to move from the back of the shirt to the front as the main club sponsor and partner we jumped at it.

“Results on the pitch have of course been disappointing. But Wolverhampton Wanderers is a big club, with loyal and passionate support. Wolves, with its iconic old gold and black colours, has a rich and evocative history and the club will bounce back.

“We are totally committed to helping Wolves return to where they belong among the elite of English football and at the same time using the partnership to promote our brand and help new home buyers across the UK."

About What House? is the UK’s leading new homes website, a one-stop portal for buyers looking to buy a brand new home from housebuilders and housing associations across Britain.

The website only lists brand new and affordable new homes for sale and does not include any second-hand property on the market, allowing the site to provide housebuilders and their customers with the ultimate service and new homes search.

As well as listing new homes for sale across Britain, the unique, award-winning portal is enhanced by a strong editorial team, with daily coverage of the new homes market.

What House? has innovative iPhone, iPad and Android apps, as well as a mobile version of the portal, allowing potential purchasers to search for new homes on the move.

The owners of Globespan Media, also run the What House? Awards, the ‘Oscars’ of the housebuilding industry. At last year’s Awards, held annually at London’s Grosvenor House Hotel, guests raised £10,000 for the Cancer Care Appeal at Birmingham Children’s Hospital.

Globespan Media also publishes Show House, the leading trade title for housebuilders. The award-winning magazine goes out to leading industry figures and right across the new homes supply chain, covering all aspects of the market.

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